Defiant DA launches new Ayisafani advert

2014-04-28 14:41

DA leader Helen Zille and Gauteng premier candidate Mmusi Maimane launched the party’s second Ayisafani TV advert in Mamelodi, outside Pretoria.

“This advert tells the real story of how the DA is growing in SA, and why the ANC is so worried about us in this election,” Zille said today.

“Ayisafani 2: The DA is bigger, stronger, and ready to win!” would air on television every day from tomorrow, until Sunday, the DA said.

The 45-second advert, which is on YouTube, starts with Maimane in front of a mirror, getting dressed in a grey suit and white shirt, saying: “So, they tried to silence us, but this is actually what they’re afraid of,” before opening double-doors and segueing into the rest of the advert.

It focused on job creation and the growth of the DA.

Maimane said the party’s original advertisement had been “censored” by the SABC and the SA Police Service.

He said no other incident proved that their arguments in front of the communications regulator Icasa’s complaints and compliance committee were valid.

“The DA do not design adverts to our opponents’ criticism, we design adverts to speak to the electorate. We wanted to make an offer to the people. I think we’ve got a fairly strong advert and a positive offer.”

SABC spokesperson Kaizer Kganyago said today that in terms of advertising regulations, an advert should be submitted 72 hours before it is expected to air.

He said all adverts should be checked and evaluated before they can be aired.

The DA said it expected it to air on the public broadcaster from tomorrow.

On Friday, a complaint by the SA Police Service regarding the first DA election advert that features a photo of a police officer shooting rubber bullets was upheld by Icasa.

“The election period tends to bring about a lot of volatility. The police should not be seen as a threat to the community,” chairperson of Icasa’s complaints and compliance committee Wandile Tutani said at the time.

“The offending part of the advert (must) be excised. That is our decision.”

The police had submitted that it would incite violence.

The advert was first pulled by the SABC after it was flighted on April 8 and 9. The public broadcaster agreed that it incited violence.

Zille said in a speech prepared for delivery in Mamelodi that the party was stronger than it had ever been and she believed it was the only party which could challenge the ANC at a provincial level.

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