Designer moves

2011-07-16 19:47

A sizeable amount of science and technology has gone into the making of soccer kits these days.

The latest example is the new Mamelodi Sundowns jersey, which was made from recycled water bottles.

But some of the designs by top sports apparel manufacturing companies have left fans divided in their opinion over the latest fashion in the Absa Premiership – and Bafana Bafana. put Adidas, Nike and Puma on the spot.

Zobuzwe Ngobese

Public Relations Manager, Adidas South Africa

How often do you change your sponsored clubs’ designs?
Globally clubs change every season. We have had our SA clubs on the same timelines for a while now.

When are AmaZulu and Ajax Cape Town launching their new kit?
AmaZulu launched on Friday and Ajax will unveil theirs on August 2.

Will Ajax go for the same design that was recently unveiled by Amsterdam, as they normally do?
Ajax will receive the same design as Ajax Amsterdam.

How many people go into the panel that brainstorms the idea of the new design? How many were there in the making of the latest Pirates kit?
The development of the 2011/12 Orlando Pirates range involved four parties – Kevin Jooste (Adidas SA football category manager), Nkosana Khoza (Pirates marketing manager), the Adidas global designer and production factory.

The process started in May 2010.

The club was given five templates (designs) to choose from. Pirates and Adidas then made the call on which template to use and we then added colours and all extra details required on the jersey.

We submitted this to the Adidas global designer.

Sketches are then provided to the club to approve and then samples are produced to be signed off by the club. These samples were signed off in November 2010.

The designs and patterns are then handed over to our local Adidas approved factory which then start sourcing raw materials for production. The production of replicas started in March this year.

What are the scientific aspects of the latest kits (AmaZulu, Pirates and Ajax)?
We try to improve our materials every season ensuring better performance for the athletes.

Climalite – soft, lightweight fabric for superior moisture management.

Climacool – provides heat and moisture management through ventilation.

Formotion – ultimate performance and comfort while in motion

How do you determine the prices for the replicas?
We strive for market relevant pricing.

The detailing in the jersey and the quality of materials used play a major role when it comes to pricing of the replicas.

Seruscka Naidoo

Communications manager, Nike South Africa

The new Kaizer Chiefs home jersey has been a butt of jokes – how did the stripes came about?
The kit is inspired by the traditional black and gold club colours, infused with its distinctive chief’s logo iconic in club history.

The body of the jersey now features a modern aesthetic while remaining faithful to the club’s most distinctive patterns and history as the black and gold diagonal stripes across the front of the jersey emulate the chief’s headgear.

How often does Nike change their designs?
For the past few seasons Nike and its clubs have launched a new kit every second season, unless there is a commemorative jersey planned for the season.

Who was behind the idea of the latest Mamelodi Sundowns and Chiefs designs?
The club provided a lot of insight into what should be considered for the new kit.

Nike submits the brief to its design team. During the engagement between Nike and a club, the club would consider including members from their supporters club, technical team and management on the panel.

Nike would then consolidate their input and submit a brief to Nike’s design team, who in return provide a few designs for revert to the club.

We’ve seen in recent seasons that our clubs have remained rooted in tradition and in keeping with the classic cut, while in the new 2011-2012 season, our clubs have opted to include modern aesthetics in line with Nike’s designs.

How much do the Chiefs and Sundowns jerseys cost?
The authentic replica jersey retails at R599.95 and includes almost all of the technical innovations in the authentic player’s jersey.

What are the scientific elements of the fabrics?
Chiefs’ and Sundowns’ authentic replica supporters jerseys feature Nike’s 100% recycled polyester material, Dri-FIT technology – it helps keep you dry and cool at all times.

The innovations in these jerseys make them lighter than previous versions, and helps regulate body temperature with the side mesh panels.

Brett Bellinger

Marketing Director, Puma SA

How often do Puma-sponsored clubs change the design, particularly Moroka Swallows and Jomo Cosmos?
Every two years.

Who gets involved in the making of your new designs?
All the designs come from our international range and product development team. Of course we always try to keep key elements like the “Bird” on the Swallows jersey in the design treatment, but we take the design lead from Puma international designers.

How do you price the replicas?
Prices are determined by the type of fabric used and where it comes from, the amount of printing on the garment, the number of logos and the way the logos are applied. All of these influence costs as well as the market prices of similar products.

What is the latest on the Bafana Bafana kit?
The interim kit has been launched and goes on sale to the public on Monday (July 18). This is in advance for the Bafana friendly (against Burkina Faso) on August 10.

Will Bafana turn out in the same kit at the Afcon finals co-hosted by Gabon and Equatorial Guinea next year?
The Afcon kit launch date has not yet been confirmed but it will be in advance before the tournament.

» Puma said during the launch in June that the “Tottenham Hotspur” design was an interim kit as
as Bafana would be part of a wider launch of new African kit designs for Afcon.

Puma also sponsors Egypt, Ghana, Ivory Coast, Cameroon, Algeria, Senegal, Morocco, Togo, Burkina Faso, Malawi and Namibia. 

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