Dior’s creepy glam

2014-06-22 15:00

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Dior’s new ad may have made awesome use of a Die Antwoord track, but the model is the same old stick-thin, ­underage-looking staple. Contrast that with Winnie Harlow’s challenge to the status quo, writes Grethe Koen

You’d think we’d made a bit of headway in the way of body acceptance. Plus-size models are finally being seen as sexy and some publications are starting to put no-airbrushing policies in place.

But this all comes to nothing when the world’s major fashion houses – those that really do the moving and shaking – doggedly persist in using underage-looking, anorexic waifs to sell their products.

The latest example is their ad for the Addict fragrance. Look, there’s a lot to love about it.

Director Harmony Korine gives it a tone of psychedelic delirium, as only he can. And Die Antwoord’s Enter the Ninja is finally used to full effect.

Apparently, the zef-rap rave crew have become an instant-add to make anything cool or edgy. Which is fine; big ups to them.

But then there’s the model – Sasha Luss. She waltzes around in an admittedly to-die-for dress that exposes every bone in her tiny back and every rib in her emaciated ribcage. Halfway through the ad, her dress slips down to her midriff – and she has to coyly hold it up so that her breasts aren’t exposed.

I’m just so tired of this. Yes, we’ve got female objectification here, but there’s also an element of the Lolita. Luss (who is 22) looks like she’s about 12.

She’s a 12-year-old on acid, teasing the camera with her budding breasts. And eew, I just said “budding breasts”. The whole thing is wrapped up in this beautiful, Alice in Wonderland imagery so that you don’t know if you should be revolted or enchanted.

Watch the video, at your peril


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