Droolworthy Sama goodie bag

2013-04-21 10:01

Designer sunglasses, luxury perfumes, hi-tech gadgets and exclusive skin-care products are just some of the extravagant items crammed into the MTN SA Music Awards (Samas) gift bag for this year.

City Press can reveal that more than 100 hard-body wheeled suitcases, worth at least R2.5?million, will make their way to the Sun City resort next month to be handed over to nominees, presenters, performers and special guests at the music extravaganza.

Among the products in the yellow cases will be a pair of Ray-Ban aviator sunglasses worth R2?000, funky Tomato watches that retail from R400 each, top-of-the-range Monster DNA headphones that cost about R2?000 and Le Coq Sportif trainers that cost about R1?200 a pair.

In the tradition of exclusive gift bags, MTN – which is celebrating 10 years as the main sponsor of the awards – has put together their most droolworthy and expensive bag yet, courtesy of specialised lifestyle agency Styling Concepts.

According to the company’s Lorraine Maisel, who sourced the products, the bags had to reflect the stature of the event.

“MTN Sama is Africa’s largest awards show and event, and it’s every top brand’s dream to be associated with these awards. This year’s goodie bag is arguably the best we have ever put together.”

The bag, worth about R20?000, follows a trend in the US in which award season is not only heralded by exciting red carpet fashions, but by the outrageous gifting suites that get more jaw-droppingly expensive every year.

Last year’s BET Awards gifting suite saw celebrities such as Brandy leaving the room with bags full of Silvano watches, Bowens Bergeron clutch bags and 46664 Fashion items.

But that was nowhere near The Oscars 2013 gift bag, worth a whooping R416?000.

It included circus lessons, a R110?000 trip to Australia and a R37?000 one-week all-inclusive trip to a fitness and weight-loss retreat.

Though it won’t be nearly as extravagant, our celebrities will also enjoy some narcissistic pampering in the form of Dermalogica skin-care products, Clarins make-up and the salon-exclusive Mizani hair-care brand.

There will also be energy boosters, artisan coffee and high-end ice cream awaiting this select few in their hotel rooms.

The lucky recipients of the bags will be announced later.

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