Elaborate marriage proposal goes viral

2012-05-30 14:48

Isaac Lamb acknowledges that his five-minute, block-long choreographed build-up to a marriage proposal has upped the stakes for everyone who follows.

“Guys, I’m sorry,” he said on NBC’s Today show yesterday. “That wasn’t my intention.”

The Portland-area thespian’s creative proposal last week to girlfriend Amy Frankel featured about 60 people dancing on a small street near his parents’ home.

Video of the performance has gone viral, notching more than 8 million YouTube hits so far.

Lamb is pitching it as the world’s first lip-synched proposal, and there don’t appear to be any challengers.

The video begins with Lamb’s brother putting headphones over Frankel’s ears as she sits facing out the back of an SUV, her legs dangling over the rear bumper.

“This song tends to exemplify you and Isaac’s relationship to me,” the brother tells her, and there begins Bruno Mars’ sugar-pop, up-tempo ballad Marry You.

The car starts moving and two of the couple’s friends roll into the frame, then a few more. It was nothing that seemed too out of the ordinary, Frankel told NBC’s Today.

She and Lamb are actors and are used to elaborate stunts.

Frankel thought: “Oh, they’re doing something with Isaac’s family,” she told the show. “There’s seven of them. This is so sweet.”

A second camera – the one that gives the video its emotional heft – is perched above Frankel’s face, capturing her reaction. It shows her as she crosses her hands on her chest, shakes her head, giggles and swoons.

The proposal is elaborate but not expensive, choreographed but not constrained.

In this city where the television show Portlandia suggested young people go to retire, most of the dancers in the video look like they fell off the bus from central casting headed for its set.

For all the pageantry, though, the proposal itself was pretty simple.

“You have already given me a lifetime of happiness,” Lamb tells Frankel when the music stops. “Will you let me spend the rest of my life trying to give you the same? Will you marry me?”

She nods, and they kiss as a man in the background wearing a marching-band costume wipes away a tear.

Lamb’s proposal is not the first wedding-themed video to go viral. Jill and Kevin’s wedding entrance dance from 2009 set the standard for matrimonial cool and – at 75 million online views – spawned countless imitators.

The song Lamb picked, on its face, sounds ideal – Marry You is a kind of proposal. Except its lyrics say: “It’s a beautiful night. We’re looking for something dumb to do.”

And they round out with: “Who cares if we’re trashed, got a pocket full of cash we can blow. Shots of Patron, and it’s on.”

Asked on Today about her favourite moment of the dance routine, Frankel said it was when she first saw Lamb appear on the street.

“When they all parted, and there was Isaac,” she said. “That was the first time I think I took a breath.”

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.