Facebook protest targets price of cheese

2011-06-17 09:37

In a region rife with Facebook-fuelled uprisings, Israelis have launched a modest revolt of their own – against the price of cottage cheese.

By today, more than 75 000 people had joined a Facebook group vowing to boycott cottage cheese, a staple of the Israeli diet, until prices dropped.

Spooked by the outrage, some supermarkets have already put cottage cheese on sale.

The price has rocketed up 39% since 2008, according to the financial daily The Marker.

A 250g container is now sold in many supermarkets for close to 8 shekels (about R16).

Consumers blame price-fixing by the three large companies that control the market.

Protest organiser Yitzhak Alrov says the cheese is “just a symbol” of the high cost of living in Israel. 

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