Fiat keeps it green

2010-03-04 08:10

FIAT and its affiliate brands once again used the Geneva Motor Show

as a platform to remind the world of their eco-friendliness by developing the

theme “The World I Want” as seen through the eyes of children.

After all, a brand projected into the future must ‘listen’ to the

little ones who will one day be shaping the world of tomorrow.

Appropriately, the stand was ‘designed’ by children who let their

imagination loose and expressed their vision of a future – always more focused

on environmental friendliness.

A cheerful, happy place is created, where houses are built on

clouds and a rainbow welcomes visitors into the Fiat world.

The heart of the stand is the 500 Configurator, a playful

installation which perfectly blends into the mood of the exhibition area.

The houses and clouds of a city dreamed up by children showcase the

latest auto innovations, cars which are a step forward on the way towards

sustainable mobility.

Set in a unique tree-shaped installation with sparkling optical

fibre filaments, the guest of honour is a technological masterpiece developed by

Fiat Powertrain Technologies: the two-cylinder 63 kW TWIN-AIR (900 cc).

Visitors can preview it for the first time both in a showcase and

fitted aboard a 500, the first Fiat recipient of this engine which will be

introduced next September in some European markets.

Progenitor of a new family of two-cylinder engines made by FPT –

Fiat Powertrain Technologies, it implements a revolutionary Multiair system

combined with specific fluid dynamics optimised for the best fuel


Furthermore, by taking the concept of downsizing to the extreme and

masterfully tuning the basic mechanics, the new family – delivering from 48 to

77 kW – emits 30% less CO2 than any other engine of equal performance.

Multiair technology will make its SA debut in a few months’ time in

the MiTo which will feature two new powerplants using this revolutionary engine

management system.


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