Fifa brand police hold Dutch women

2010-06-15 09:47

Fifa’s brand police held more than 30 Dutch women and interrogated

them for three hours for wearing outfits designed by a Dutch beer company, The

Star newspaper reported today.

“The police came and kept on asking us the same questions over and

over, asking if we worked for Bavaria,” said Dutch tourist Barbara Kastein, who

was attending the match between the Netherlands and Denmark yesterday.

“They said we were ambush-marketing and it was against the law in

South Africa. They said we would be arrested and would stay in jail for six

months. Girls were crying. It was bad,” Kastein was quoted as saying.

Bavaria beer’s Peer Swinkels said there was no branding on the sexy

orange dresses, but that it was known to part of the Bavaria brand.

“Fifa don’t have a monopoly over orange,” said Swinkels.

Fifa, however, said no arrests were made, but that the women were

used in an ambush marketing campaign and that it was considering legal


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