Fifa invites European TV bids for 2018 and 2022 World Cups

2011-12-14 13:32

Fifa has invited broadcasters in more than 40 European countries to bid for rights to show the 2018 and 2022 World Cups.

Fifa has already signed two-tournament deals in the US, Middle East and Latin America at considerably higher prices than the respective 2010-2014 World Cup deals.

Fifa earned $2.4 billion (R20 billion) in broadcast deals tied to the 2010 World Cup in South Africa. It will bank more from the 2014 event in Brazil.

Fifa has already secured contracts worth $3.5 billion for the 2018-2022 events hosted by Russia and Qatar, a clear sign that the World Cup’s popularity has not been hit by the governing body’s damaged reputation after a series of corruption scandals.

Fifa’s objective in Europe is “reaching the widest possible audience and financial targets”, Niclas Ericson, director of the governing body’s TV division, said in a statement.

Fifa wants broadcasters in markets including Germany, Italy and Turkey to submit offers by February 3.

Negotiations are set to start the following week.

The tender doesn’t include France, Spain or the UK.

Fifa earns close to 90% of its overall income from World Cup revenue, including sponsorship, hospitality and licensing deals.

In the 2007-2010 financial cycle, Fifa generated $4.19 billion in total revenue. It currently has reserves of nearly $1.3 billion.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.