Fifa orders to withdraw advert

2010-03-19 11:19

FIFA has ordered budget airline to withdraw an

advertisement that says it is the “Unofficial National Carrier of the

You-Know-What”, The Star newspaper reported today.

The airline announced on networking site Twitter: “Oh dear, (a)

letter from Fifa lawyers says we broke their trademark of the use of ‘South

Africa’ and think our non-WC (World Cup) ad was about soccer...

“Even the use of our national flag was an issue. It’s absolutely

outrageous. We’ve signed over our country, its symbols and our economy to one

Sepp Blatter (Fifa president). Nasty.”

Officially, the airline said it was “surprised” to receive a letter

from the world football body demanding it to withdraw the advert.

“They (Fifa) said we cannot depict the Cape Town Stadium, we can’t

use soccer balls, or the word ‘South Africa’, and the depiction of the national

flag is not allowed,” said Nadine Damen, the airline’s marketing manager.

“We can’t make any reference to the World Cup. They also told us we

cannot use the vuvuzela, which, in our view, is representative of the people of

South Africa and their love of football.”

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.