Global Athletics Conference ignites hope for the sport

2014-10-01 14:36

There is hope on the horizon for sports’ poor cousin – athletics.

This emanated from the launch of the Global Athletics Conference today, the inaugural network session that will address the commercial and innovative aspects of sports.

The conference, which will take place in Durban on November 14 and 15 and will become an annual event, has attracted successful athletes and key sports business professionals to be guest speakers at the two-day event.

Berlin Marathon winner and new record holder Dennis Kimetto will headline a list that includes multiple Olympic sprints medallist Ato Boldon from Trinidad and Tobago on the panel of speakers lined up for next month.

Kenyan Kimetto breached the sub two hours and three minutes (2:03) marathon in Berlin, Germany last Sunday.

Boldon is a four-time Olympic medallist and he will be the master of ceremonies.

“The audience should get much out of each guest [speaker]. With Africa having hosted the [football] World Cup [in 2010], it’s not too far to host Olympics, we hope a lot of great things will come out of the conference” said Boldon via a Skype link from the United States.

Other keynote speakers are award-winning running commentator Toni Reavis, Adidas senior sports researcher Maarten Hupperets and South African distance running icon Elana Meyer.

Athletics South Africa hopes to benefit from the gathering.

“It will change the mindset of Africans and South Africans,” said ASA president Aleck Skhosana.

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