Global party fizzles as locals fail to pitch

2011-03-19 15:35

Most people who have been to Jameson parties will testify to leaving the venues feeling like their heads are detached from their bodies.

And when the invite tells you that it’s a “global party”, it’s okay to expect your head to quit your body ­altogether.

The spin doctors described Thursday night’s party as “the chicest and most technically complex party that Joburg has seen to date”.

It was not.

While the “global party” concept was great – there were 18 parties taking place simultaneously across the globe, with live streaming between the flagship events in Joburg, Dublin and ­Sofia in Bulgaria – it didn’t turn out quite so exciting.

It seemed like most people’s invites were lost in the mail, or they had even better things to do as there were less than a hundred people at Taboo in Sandton on Thursday night.

For a party that has been punted to death and one that featured a hot entertainment line-up – ­Ricardo da Costa, DJ Fresh, Goodluck, DJ Kent featuring Relo live and Harael Salkow, and ­Bonang Matheba as an MC – you’d think the place would have been packed to the rafters.

Taboo is a huge club with two floors. There was nobody on the bottom floor while the top floor was only half full. What is the world coming to when people don’t even bother to go to a party with free booze in the middle of the month?

Those who thought the party was worthy of a check-out (and were also at the Playboy party ­earlier that night) included SuperSport presenter Mpho Maboi, who came with her sister, Lerato; Babalwa Mneno; and Top Billing presenter ­Jeannie D. She and her long-time boyfriend, Jon Firth, recently got engaged.

Former Miss Tanzania and professional model Millen Magese also lit up the spot with her equally popular model friend, Michelle Wallace.

The party fizzled out after DJ Kent’s set.

It looks like Smirnoff still holds the title of ­“global party” champ.

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