Hollywood, Bollywood ink deal on films

2010-11-11 09:28

New Delhi, India – The world’s two leading film industries have announced an agreement to strengthen joint productions and commercial cooperation, a press release said today.

Between them, the US and Indian film industries – Hollywood and Bollywood – produce most of the world’s commercial cinema.

The pact between the city of Los Angeles – home to Hollywood – and the Indian film industry represented by the Film and Television Producers Guild of India and Film Federation of India was signed at the Paramount Pictures Studios, a statement issued by the Motion Picture Association of America said.

Hollywood and Bollywood “agree to develop and strengthen motion picture production, distribution, technology, content protection and commercial cooperation between the two film-making communities,” the statement read.

The two sides also aim at creating a joint film council to encourage Indian film production in Los Angeles.

“India has always held a fascination for Hollywood and this agreement pulls us closer together with the aim of sharing ideas and best practices on domestic and international film production,” said producer Bobby Bedi, who represented the Indian delegation.

He said Indian film makers looked forward to working with their counterparts to increase Indian productions in the US.

Los Angeles mayor Antonio Villaraigosa said Hindi movies like My Name is Khan and Kites had been filmed in the city and hoped more would be made.

This is the second major step toward economic development and cooperation between Hollywood and the Indian film industry this year.

In March, the two industries came together and pledged to crack down on movie piracy.

Over recent years, studios and production houses from the two industries have collaborated in a number of joint ventures and co-productions.

Indian investment in Hollywood has meanwhile steadily increased. India’s entertainment conglomerate Reliance ADA Group and director Steven Spielberg entered a film-making deal in 2008.

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