Joburg gears up for Fashion Week

2014-03-16 14:00

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

A record 10 menswear designers are showing at this week’s Mercedes-Benz Fashion Week Joburg.

And it’s all thanks to the rise of the metrosexual that menswear now claims a bigger slice of the pie.

The metrosexual male is keen about fashion.?He is concerned with his looks and is label-conscious.

According to UK consultancy Bain & Company, the luxury menswear market makes up 40% of the global market and is growing at about 14% a year?–?nearly double that of womenswear?–?and is worth £180?billion (R3.2?trillion).

According to Nicholas Maweni, the spokesperson for African Fashion International (AFI), the organisers of Mercedes-Benz Fashion Week Joburg, the “overwhelming increase in the demand for high-end men’s clothing makes it an ideal market from which to grow the industry as a whole. This is why AFI is putting a lot of effort into showcasing designer gentlemen’s labels”.

Billed for fashion week are Fabiani, Augustine, Ruald Rheeder, Laduma, Viyella, Adriaan Kuiters and Jody Paulsen, and four emerging designers?– Zano Sithetho, Prudence Mphaphang, Sello Medupe and Jenevieve Lyons.

Maweni says these collections will present a fresh and innovative take on men’s clothing preferences and the masculine form.

Top local designer David Tlale will showcase a few pieces from his Fall 2014 collection, which he named Elementary Metropolis.

Last month, he wowed New York’s fashion fraternity at Mercedes-Benz Fashion Week New York.

Tlale says: “I’m excited about bringing the collection home. It’s one thing to see the garments on the screen and quite another seeing them live. I also have a surprise venue and form of presentation this year.”

On Friday afternoon, Tlale will showcase the works of the KwaZulu-Natal fashion interns he has been mentoring for the past few months.

Morphe by Marize Malan is another design range to look out for.

Malan is inspired by the holiday season’s blues and bright oranges.

She explores the tactile elements of combining opposite textures such as mesh and twills, and opposing colours.

Her silhouettes are tulip sleeves, wraparounds and bell-shaped sleeves and fabrics such as mesh, voile, faux fur, melton and twill.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.