Joy as jazz boosts coffers

2012-08-25 09:37

The three-day Standard Bank Joy of Jazz music festival’s curtain falls today. It was expected to have injected as much as R300 million into the City of Joburg and Gauteng’s economy.

This is estimated to be earned through the network of traders and sponsors that it attracts along with the tourism it generates.

The festival is held yearly over three days during the last weekend of August. About 21 000 people, made up of locals and foreigners, were expected to have attended the sold-out event.

The festival’s executive producer Peter Tladi and his team also boast the creation of more than 3 000 direct jobs through the yearly events. These are mainly in the production sector, including set design, sound and lighting.

There are other non-production related jobs in hospitality, publicity and marketing, transport, and waste management.

The Joy of Jazz, along with the Cape Town International Jazz Festival, have both been lauded by the arts and culture department as sterling examples of how the arts can contribute towards economic growth.

The Cape Town economy is reported to have enjoyed a benefit to the value of R457 million this year from its festival.

For the past seven years, the Cape Town International Jazz Festival has attracted 33 500 people a year.

Research into the festival’s economic impact since 2009 shows it has contributed more than R2 billion to the Western Cape’s GDP.

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