Know what is hot in 2010

2009-12-26 13:07

WE searched far and wide to bring you the trends that will make the new year fantastic. This information is all you need to be ahead of the pack.


The Copenhagen International Fashion Fair asked French trend agency NellyRodi to compile a fashion forecast for next ­winter and summer. Here are two of the four main trends that ­consumers should look forward to:

Light Tech
Back-to-the-future technology ­becomes playful with high-tech references to the naïvetè of the 50s. Flashy, slightly pop colours of vitamin-charged smoothies: green, pink, turquoise, yellow and acidic orange accompanied by a ­second range of more faded and somewhat veiled, greyed tints. For men, a very clean style in fresh ­colours.

Southern Folk
South America’s creative melting pot in a mix of influences and civilisations and the humble ­elegance of traditional folk-lore ­outfits. The colours are vibrant, ­joyous party tints like blazing red and deep violet blending with more neutral shades evoking dry, South American landscapes. Big, rustic shapes are inspired by Indians, and ornaments take their cue from Aztec motifs. There are defined waists; the ­tapered, chic lines of ­gauchos, ’50s seductive women and tango artists. The male silhouette is inspired by retro-Hispanic elegance, black-trimmed jackets and floral shirts. The preppy look is in a bad-boy version from the Latino districts.

The local Homemakers website ­recently published their interior ­design trends for 2010 after speaking to Amanda Landers from the South African Institute of Interior Design Professions, who specialises in ­domestic and commercial interior design and decorating.

Most popular items
We will see a very luxurious look and style coming through, introducing key pieces into a room. Scatter cushions will sport strong, richly coloured fabrics, and chandeliers will go over the top.

Most popular style
Layering gives the room a more ­luxurious look and feel. The home is now inviting and comfortable; a loving sanctuary that will see a lot of gatherings of family and friends.


Here are some of next year’s socio-economic trends, according to the Trend Journal website:

The collapse of 2010
In November 2007, the Trends Journal predicted the “Panic of ’08” – there was a panic. In November last year they forecast the “Collapse of ’09” – there was a collapse. Today, as government spokesmen and major media proclaim that the world is emerging from its near-cataclysmic recession, the journal predicts the “Crash of 2010”. Rising equity markets are worlds away from the hard reality of the streets. This is no time to be caught off guard.

Depression uplift
A new money-making trend will soon be born. Trends Journal forecasts that it will be “elegance” in its many manifestations. The trend will begin with fashion and spread through all the creative arts, as the need for beauty trumps the thrill of the thuggish. A strong, do-it-yourself aspect will make up for reduced discretionary income as personal effort provides the means for affordable sophistication.


The Food Channel’s website listed its Top Ten Food Trends for next year. The list is based on research by the channel and its partners, ­including the International Food Futurists, a group of worldwide food professionals.

Keeping it real
It is a back-to-basics economy where people return to basic ingredients. “This isn’t about retro or comfort food or even cost. It’s about determining the essentials and stocking your pantry accordingly. It is about pure, simple, clean and sustainable living,” they say.

Food with benefits
People are now eating only what is good for their health. Expect food to either have ­nutrients added or the word “free” on the label, as in gluten-free, allergy-free and so on.


Cape Town-based ANPA Jewellers, owned by Andreas Betzold and Patrizia Litty, see these as next year’s trends in jewellery:

Monochrome combinations of diamonds, white pearls, transparent quartz, black diamonds, black onyx and spinel with silver, white gold or platinum in futuristic designs will dominate jewellery design. Green will still reign as a popular colour. Old favourites such as ­peridot or turquoise mixed with red coral will remain on the fashion radar, but there are newcomers like larimar, chrysoprase and amazonite adding a Caribbean feel to the ­palette. Fairly new on the block are bronze, ­cognac and chocolate.

Luxurious cocktail rings are a total “must have”. Necklaces are multi-row, fabulous stories where gemstones meet metal, pearls and wood. Earrings are positively dangling and extra long and encrusted with stones, chandelier-style or long, simplistic drops.


Digital marketer David Armano wrote an article for The Harvard Business Review blog on social ­media trends he saw emerging next year:

Social media begin to look less social with groups, lists and niche networks becoming more popular. Networks could begin to feel more “exclusive”

Corporations look to scale – big companies move beyond one-off marketing and/or communication initiatives and look to ongoing ­efforts using social media.

Companies will have a social ­media policy which might actually be enforced. If the company you work for does not already have a ­social media policy in place with specific rules of engagement across multiple networks, it just might in the new year.

Mobile becomes a social media lifeline with approximately 70% of organisations banning social ­networks. With sales of smartphones on the rise, it is likely that employees will seek to feed their ­social media addictions over their mobile devices.

Sharing no longer means e-mail. Social media networks will become conduits for the sharing of information previously done via email.

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