Local music to get more airplay even after Cup

2010-05-06 16:44

The SABC’s head of PBS (public broadcasting services) radio said

local music would get more airplay beyond the 2010 Fifa World Cup.

Thami Ntenteni gave this commitment during an event today at which

local music promoters, recording companies and the SABC agreed to promote the

local music industry.

SABC PBS radio stations (these exclude Metro FM, 5fm and Good Hope

FM) are playing 100% local music during the 90 days from May 1 until the end of


According to Ntenteni, the aim is to keep South Africa’s culture

and music alive and to ensure the industry remains sustainable. “We currently

have foreign culture and music dominating our airplay and we are in a way

encouraging that,” he said.

Ntenteni said perceptions that South Africans don’t like their

music had to change and that the public broadcaster had a role to play in this


The SABC PBS general manger, Mandla Soko, said local artists could benefit from the 2010 Fifa World Cup public viewing areas, Fan Fests and

opportunities at the SABC’s World Cup broadcasting village in Sandton City as

there would be entertainment slots during which up-and-coming musicians would


Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.