London ‘top fashion capital’

2011-08-17 13:19

Los Angeles – London has overtaken New York as the world’s fashion capital this year, fuelled by media interest in late British designer Alexander McQueen and Kate Middleton, according to a survey by the Global Language Monitor.

Based on a system that tracks the frequency of words and phrases in print, electronic and social media, London moved up from third to first place this year, ousting New York from the top spot it had held in the survey for several years.

“We are seeing what the impact of two genuine media stars, ... Kate (Middleton) and Alexander McQueen can have upon a global ranking. Our numbers show that it was their presence that tipped the victory to London over New York,” Bekka Payack, of the Global Language Monitor, said.

The former, Kate Middleton, has become an international fashion icon following her engagement and marriage in April to Britain’s Prince William.

McQueen committed suicide last year but his fashion brand has lived on. The new Duchess of Cambridge’s wedding dress was designed by Sarah Burton, artistic director for the Alexander McQueen label.

The top-five global fashion capitals were rounded out by Paris at No. 3 then Milan and Los Angeles, while Berlin and Singapore broke into the top 10 for the first time since the survey began eight years ago.

Global Language Monitor is based in Texas and analyses the latest trends in word usage and their cultural impact by tracking the Internet, blogs, social media sites such as Twitter and 75 000 print and electronic media.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.