McDonald’s faces a $1.8m fine in Brazil

2011-12-07 09:16

São Paulo – US fast food giant McDonald’s faces a $1.8 million (R14.5 million) fine in Brazil over its “Happy Meal” toys, which consumer advocates say encourage bad eating habits in children, state media has reported.

A non-governmental organisation filed a complaint with the Foundation for the Protection and Defence of the Consumer in São Paulo, which imposed the fine on the global fast food chain. McDonald’s can appeal the ruling.

The group filing the complaint accused McDonald’s of “encouraging the formation of distorted values” by using the toys to market meals to children, Agencia Brasil reported yesterday.

The agency quoted McDonald’s as denying any wrongdoing, saying the toys could be purchased separately from the meals.

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