Megawealthy love our land

2015-03-08 15:00

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South Africa is the continental destination of choice for the world’s megawealthy, followed by Morocco, Egypt and Kenya.

The country’s appeal for well-heeled visitors lies in its “spectacular wildlife, great beaches and good value for money”, according to research recently released by New World Wealth.

In its report, Top Hotels for the Super-rich: Africa Focus, the organisation concentrated on multimillionaires – which it defined as individuals with net assets of at least $10?million (R118?million).

New World Wealth found that the entire continent received slightly more than 30?000 multimillionaire visitors in the period from June 2013 to June last year. They were seeking business, pleasure and everything in between.

The most visited hotels, attracting an average of about 600 multimillionaire guests each in that period, were North West’s Palace of the Lost City at Sun City, Joburg’s Michelangelo, Cape Town’s Table Bay Hotel, La Mamounia in Marrakech and Joburg’s Sandton Sun and Towers.

Other hotels that attracted 200 or more multimillionaires during 2014 included Umhlanga’s Beverly Hills Hotel, Sharm El Sheikh’s Four Seasons and the Hotel Villa Rosa in Nairobi.

Andrew Amoils, New World Wealth’s head of research, told City Press that South Africa’s “top shopping centres, high-quality food and healthcare” also helped nudge the country ahead of its continental counterparts.

“The rest of Africa would fall far behind South Africa when it comes to security, food, healthcare and shopping,” Amoils said.

But South Africa didn’t fare as well with a panel of 90 multimillionaires who were either from or had travelled to Africa.

They were asked to rate the best hotels and lodges on the continent based on their experiences.

“We did not ask many questions regarding why they stayed there, although it was certainly evident that hotels such as Sandton Sun were very popular for business, while hotels such as the Lost City and Beverley Hills were more for leisure visitors,” Amoils said.

The tycoons picked Cape Town’s 12 Apostles Hotel & Spa as their top South African home away from home, but it was only fourth on the overall list.

La Mamounia in Marrakech grabbed the top spot, followed by Ngorongoro Crater Lodge in Tanzania and the Royal Mansour in Marrakech.

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