Mobile launch grabs the bull by the horns

2011-02-12 13:34

You’re probably wondering what Red Bull has to do with mobile anything.

But the young set who know about Redbull’s tendency to, well, grab the bull by the horns won’t be surprised that the energy drink brand has teamed up with Cell C to bring their lifestyle activities to a ­digital platform.

To launch this idea, the company threw a massive party on a random Tuesday night at ­Turbine Hall in Newtown, Joburg.

And random or not, the party was packed, the entertainment line-up was out of this world and the set-up was amazing.

One an could see that they really meant business.

There were F1 cars decorated in the brand’s motif ­racing outside the venue, while inside a massive bar was serving every kind of beverage ­mixable with Red bull.

You could see nobody was about to fall asleep any time soon with the amount of energy drink on tap.

The hot line-up included DJ Milkshake and Poppy Ntshongwana of 5FM, ­Blackcoffee and Cape Town’s legendary scratch master DJ Ready D.

This guy is still a marvel to watch even after 15 years at the top, and adding beat-boxers and break dancers to the repertoire was classic! The stage was decked out in big screens and oversized speakers, so no one missed a thing.

As for the guests, there weren’t that many celebs, but the few who were there had fun.

Seen dancing were the ex-Miss South Africas, Claudia Henkel and a radiant four-months pregnant Cindy Nel.

Trevor Noah was also there, which makes sense with him being the “CEO” of Cell C.

Tumi Molekane of Tumi and The Volume fame, Teko Modise and Jimmy Tau made a late appearance and former Isidingo actor Emmanuel Castis added some eye-candy.

The surprise act of the night was international dance band Faithless who kept the crowd on the dance floor the entire time they were on stage until Blackcoffee closed the party – though it looked like the party people could have used some more of his music brew. 

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