Move over, Barbie

2015-01-25 06:30

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For many years, ethnic diversity (or the lack thereof) in the toy industry has been a hot topic. But now people are taking a stand, and making dolls and toys that are representative of the multi-ethnic world. Nigerian businessman Taofick Okoya is one of the people who has found a way to challenge the existing ideals of beauty and ethnicity with his range of ethnic dolls called Naija Princesses.

Last year, Okoya sold between 6?000 and 9?000 dolls a month, outselling the Western competition, Barbie, across Nigeria.

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