New features ‘to turn World Cup into extravaganza’

2011-02-17 10:45

Dhaka, Bangladesh – The start of the ICC Cricket World Cup 2011 is upon us and host broadcaster and ICC Global Media Rights partner ESPN STAR Sports (ESS) is gearing up its production to make sure that the one billion people who tune in from more than 180 territories around the world will enjoy an unrivalled spectator experience all from the comfort of their living rooms.

It won’t be possible for all cricket fans to be in the venues to watch the action first-hand so the next best thing will be ESS’s array of on-air enhancements and compelling graphic presentation to accompany the insightful and trusted voices of its expert group of commentators.

For the first time, production of the event will be broadcast in the High Definition (HD) format and audiences will enjoy the most riveting experience as each and every match will be covered by at least 27 cameras, including such innovative features as movable slips cameras and new, low 45-degree field cameras.

The live broadcast will feature as many as 30 commentators and legends of the game from the leading participating countries.

ICC chief executive Haroon Lorgat, said they expect the tournament to be the most viewed cricket event in the history of the game.

“The unique passion and enthusiasm for our great sport in Bangladesh, India and Sri Lanka will help to make this an event to remember and the biggest sporting event anywhere in the world this year.

“And for those people around the world who can’t be there in person, ESS’s production with an unrivalled array of expert commentators and exciting production initiatives will mean that more than a billion people can view every single game across all 13 venues from the comfort of their own home.”

Manu Sawhney, ESS managing director, said the this year’s edition will see many first-of-its-kind initiatives.

“It will be the very first time an ICC event will have the decision review system (DRS), thus further enhancing the overall presentation of the game.

“For the very first time, the games will be shown across platforms in such an extensive manner as online and mobile 3G.

“Complementing this is a stellar line-up of cricket legends from various countries who will further augment the viewing experience for fans with their insightful and engaging commentary and expert comments.”

One of those legends, Sunil Gavaskar, is clearly looking forward to the experience.

He said: “The World Cup promises to be one of the most exciting ever for unlike in the previous years, there are many teams who can win the coveted trophy this time.

“There are also some of the most entertaining players participating in the tournament and it also gives the non-Test playing countries an opportunity to show how good they are.”

In addition to the television coverage and live online streaming will be visible on websites of most official broadcasters.

In mainland Europe, Cricinfo will be streaming all matches live on its website, catering to fans as far flung as Ukraine and Japan, making the ICC CWC visible in over 180 territories.

There will also be extensive radio coverage.

In India, national broadcaster All India Radio will be covering 32 matches, while the other two hosts, Sri Lanka and Bangladesh, will be serviced by FM Derana and Bangladesh Betar, respectively.

Outside of the sub-continent the event will have ball by ball commentary from the BBC (UK), SABC (South Africa), Sport Radio (New Zealand), Australia (ABC) and Channel 2 (Middle East).

Channel 2 is also doing live commentary on the internet via Cricket Radio.

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