No recession for the vain

2010-11-10 07:16

Vanity experienced no recession as beauty care remained resilient during the volatile economic conditions, SureSwipe said yesterday.

“It is fascinating to see that while people are cutting back on food, education and professional services like lawyers, doctors and psychologists they are not reducing visits to the gym, hairdresser or beauty therapist,” managing director of the independent card swipe machine distributor Paul Kent said in a statement.

SureSwipe’s figures for October 2009 and October 2010 showed that clothes sales turnover was up just under 10%, “but this is probably a consequence of increased prices more than solid sales growth,” Kent said.

However, hair salons, spas and beauty salons had shown a definite increase in sales and turnover of just over 10% across the three types of beauty and health treatments.

He said jewellery sales had dropped 10%.

“Sales of precious gems were the first to start sliding, and then usually stable jewellery sale items like watches, then there was a shift to good quality international costume jewellery but that also seems to be slowing as people cut back on all but the most necessary expenditure,” he said.

Their sales graphs showed an improvement in building material sales but this was because people were renovating rather than buying new homes.

“The construction business, garden nurseries and building supplies are still in the doldrums,” Kent said.

Spending on professional services such as doctors and specialists had also decreased but there was a increase in profits for chemists as people were opting for over the counter medicine.

“The worst of the recession seems to be upon us now with consumers cutting back hard which makes it all the more fascinating that health and looks conscious women and men are not cutting back on beauty treatments, or if they are, they are making only marginal adjustments,” Kent said.

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