Oh my gosh! The Durban July’s going posh

2013-06-30 10:00

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Trying to make sense of this year’s Durban July theme, “Posh? Oh My Gosh!”?

Think of football star David Beckham and his singer wife, Victoria, advises fashion designer Ephraim Molingoana.

The horse racing and fashion event, which is scheduled for next weekend at the Greyville Racecourse, is a social highlight on the South African calendar, and draws a big crowd of fashionistas and punters alike.

Fashion bets are being taken for who will nail the look – but both those dressing up and those doing the dressing are scratching their heads.

Molingoana offers: “Think the Beckhams. They are posh.

“When the English say you look posh, they mean you look like royalty. It’s a rich look usually associated with evening glamour.

“It’s about rich colour contrasts, beautiful clean lines, velvets, well-cut suits with a fur coat or stole to finish the look.”

He warns that in this case, class should trump swag.

“When it’s classy, it’s posh.

“Swag would be underwhelming. Forget about hippy and young. Think Victoria Beckham versus Kim Kardashian – one is classy and commands respect and the other is tartish with swag, not elegant at all.”

Molingoana will be dressing TV stars like Generations star Thato Molamu and Selimathunzi’s Lunga Shabalala and a few business personalities he won’t name.

Paledi Segapo of Palse Homme says the theme is about over-the-top fashion – but not at the expense of masculinity.

“You have to look absolutely striking and not mediocre. But guard against looking ‘costumey’.

“For women, anything goes as long as you’ve covered up the essential parts.

“Go extravagant, even avant-garde. Don’t keep it too simple or classy like Michelle Obama. That’s too safe.

“This is a call for women to look editorial, but not gimmicky,” he said. Segapo warned against mixing feathers and sequins because “it’s too theatrical”. “Stay away from ballet shoes. It’s for lazy fashionistas.”

He advocates exaggerated shoulder lines, accentuated waist lines, dramatic peplum details and sensational shoes.

“For men, you can never go wrong with a real straw Panama hat, not plastic.”

Some of the stars who will be donning Palse Homme are the BET-nominated Donald Moatshe, Idols winner Khaya Mthethwa, rappers Khuli Chana and ProVerb, and actor Vusi Kunene.

David Tlale interprets the theme to mean “top of the range”. Like Molingoana, he uses Victoria Beckham as a frame of reference.

“We don’t expect anything tarty, nothing done before.

“It should all be elegance, class, glamour and should elicit compliments of ‘oh my gosh!’.”

Tlale cautions against taffeta, which he describes as “the ugliest fabric, I hate it” and anything with crystal organza.

“You want to look posh? Use 100% silk.

“If you go with your partner, stay away from matching outfits. Opt for complementing each other rather than being matchy-matchy.

“Keep it simple, chic and timeless. The 50s exude the theme so perfectly. The lines were timeless and beautifully cut. The bottom line is not to make yourself look like a clown, a cake or a meringue.”

Lala Harayama and Noeleen Maholwana-Sangqu are some of the personalities Tlale will be dressing.

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