Omo washes brighter for whites

2009-11-20 11:45

I ALWAYS watch the Omo challenge to clean “grass, grease and mud” competition presented by Nkanyiso Bhengu on SABC1.
A lot of women have entered this washing challenge.

They choose a dirty shirt to wash and afterwards their individual prize is revealed to them. Prizes are in the form of school bursaries for children.

Black contestants have won ­bursaries from R10 000 to R20 000.

But what surprised me lately was that the first white woman to enter the competition won a R50 000 ­bursary.

On November 3 a black woman at a children’s home in Gauteng won a bursary only worth R10 000.

A few days later, another white woman won a R50 000 prize!

I was shocked because none of the black women have won such big prizes.

One begins to question the process of how these competitions are conducted. Is the intention for white women to win more money because of their colour?

This raises the question of ­“fairness” and begins to confirm the “foul play” one might have been ­suspecting.

I am not in any way a racist by this assertion, but I’m only focusing on the process.

To me this indicates that this ­company is more biased towards the white community than the black community.

What they show is that it’s a privilege for blacks to win while it’s a right for whites.

When will the business community be prepared to change and ­embrace everyone as equals?

They continue needing money from blacks as consumers of their product, but they continue to ­demean them.

I have taken the decision not to continue buying Omo in protest of their racial discrimination.

Sakhiwo Pasha

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