OneLove set for next phase

2011-06-09 14:31

The OneLove campaign is set to enter its second phase.

Using various multimedia platforms, the campaign has been running concurrently in ten countries in the Southern African Development Council (SADC) region.

This next phase will focus on working with provincial government and municipalities in an effort “to get people to engage at a local level,” says the OneLove director of public affairs, John Molefe.

It is aimed at getting people to think and talk about their sexual behaviour.

Following the SADC 2006 Maseru Declaration, where multiple concurrent sexual partnerships was identified as a key driver of new HIV infections in Southern Africa, the OneLove campaign began in 2008 to use tv, radio and print to spread the message about the dangers of multiple partnerships.

Their primary target group has been sexually active people between 16-35, but also children in their pre-teens to influence their sexual behaviour before they start.

According to research by the Soul City Institute for Health & Development Communication presented at the 5th Aids Conference in Durban today, “of those exposed to OneLove, single women were 66% less likely to have multiple sexual partners than the previous year.

Men were 42% less likely to become involved in transactional sex”.

Research was gathered by conducting national surveys where numerous focus group discussions were held in communities.

Further research done in Botswana, Lesotho, Malawi and Swaziland “indicates that people exposed to the campaign are altering their behaviour and rethinking issues related to multiple concurrent sexual partnerships such as gender, culture, HIV testing, alcohol abuse and condom use”.

Countries involved in the campaign are South Africa, Botswana, Lesotho, Malawi, Swaziland, Namibia, Mozambique, Zambia, Tanzania and Zimbabwe.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.