Oprah’s network gets a warm welcome from viewers

2011-01-04 07:37

New York – On its debut weekend, Oprah Winfrey’s cable network got

some healthy sampling from viewers.

During the three-hour block beginning at 8pm EST on Saturday, OWN

(Oprah Winfrey Network) averaged 1 million viewers, according to preliminary

Nielsen Co figures released yesterday by the network.

OWN said that, during Saturday’s 8pm and 9pm EST hours, the network

ranked third among all ad-supported cable networks in the 25-to-54-year-old

audience demo. OWN was airing episodes of its reality series, Season 25: Oprah

Behind the Scenes. Only ESPN and USA Network ranked higher.

Sunday in prime time, the network averaged 822 000 viewers.

OWN, which launched at 12pm EST on Saturday, is available in 80% of

American homes with cable.

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