Playboy prepares to show some SA skin from April

2010-10-10 14:16

Playboy magazine, which has a worldwide readership of ­15 million, has announced plans to launch a South African edition in April next year.

The new South African edition will join 27 existing licensed ­international editions of ­Playboy magazine.

The American version is ­available in South Africa, but as of April 1, it will be replaced by Playboy South Africa.

“No one knows South Africa like South Africans do. Readers engage with a publication that is familiar and offers a local spirit,” said Madelain Roscher of PR?Worx, the company handling ­the publicity for the publishers.

She said the magazine would ­remain editorially driven with a strong emphasis on informative cutting edge articles that would ­address global issues and trends.

Readers would also have the pleasure of ogling over local pin-up girls (called Playmates).

The news follows the signing of a licence agreement between Playboy Enterprises, the owners and publishers of the magazine, and South African publisher ­Sciofon (Pty) Limited.

The publishers will have to comply with the laws of the Film and Publication Board.

The ­regulatory body ­stipulates that any magazine that contains ­nudity or pornographic content has to be wrapped in an opaque cover to protect children.

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