Puma gets away with a bargain deal

2011-06-11 20:11

The South African Football Association seems to have scored an own goal by settling for a paltry R37 million deal over seven years with new technical sponsor Puma.

City Press learnt about the figure from a highly placed source within the organisation.

An insider from previous sponsors, Adidas, a fierce rival of Puma whose contract with Safa expired late last year, informed City Press that they were offering more to renew the partnership.

The source said their previous contract was worth $1.2 million (about R8 million) a year and they were willing to increase it but refused to divulge what the new figure would have been.

After months of speculation, Safa this week announced the partnership with Puma which will last up to the end of the 2018 World Cup in Russia and works out at R5.28 million per year.

The two parties refused to reveal the terms of the contract, only saying “it covers all the national teams, including the women’s sides”.

Safa president Kirsten Nematandani would not be drawn into revealing the figures.

“We are bound by the confidentiality clause hence I cannot reveal the figures but it is a good deal which we are happy about,” said Nematandani.

However, the source said the new deal was not what Safa had hoped for when it dumped Adidas.

The new deal is not any where close to the amount the cricket and rugby national teams are getting.

In 2004 the Springboks and Canterbury signed a six-year-deal believed to have been between R135 million and R140 million.

The sponsorship included the Springboks, Springbok Sevens, the national Under-21, the Under-19 teams and the women’s team.

The sponsorship was renewed in March 2009 for another four years.

The Proteas signed a three-year deal with Adidas said to be in the region of R100 million per year just before the ICC Cricket World Cup in India.

The deal covers all three formats of the game - Tests, ODI’s and T20 - at senior level, the emerging team, the women’s team and the Hong Kong Sixes team.

Bafana’s kit that will be worn for the first time in a friendly in August, sees South Africa join 12 African nations – Egypt, Ghana, Ivory Coast, Cameroon, Algeria, Senegal, Morocco, Togo, Burkina Faso, Gabon, Malawi and Namibia.

This week’s launch was followed by a huge public outcry, with supporters not only unhappy with the price of R800 for the replica Bafana kit, but also the fact that the design was a copy of the Tottenham Hotspur kit.

The recommended price for the Proteas’ Adidas supporters’ replicas is R599.

Puma responded by saying the kit launched on Tuesday was an interim one, with the real thing to be unveiled before the Africa Cup of Nations in Gabon and Equatorial Guinea next year.

Nematandani has also called for cheaper replicas for the supporters after complaints during the 2010 World Cup that the price of the old shirt was too high saying: “During our negotiations, we made it clear that we wanted replicas to be reasonable for ordinary supporters and I hope that will be the case.

They will have South African supporters in mind when they decide on the price.”

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