Restaurant falls foul of Fifa

2010-06-22 10:00

A Port Elizabeth restaurant owner is crying foul after being

threatened with a R10 000 fine or jail for allegedly violating 2010 Fifa World

Cup by-laws.

Guido’s in Heugh Road, Walmer, owner Chris van Heerden said he had

a letter from the municipality accusing him of “ambush marketing”.

All because of a hand-painted soccer ball with the letters 2010 on

a front window of his restaurant.

This apparently constituted ambush marketing and violated the

by-laws for the World Cup. He was ordered to remove it within 24 hours or face

possible arrest without further notice.

Van Heerden said: “They can just come and arrest me at any


He said he had subsequently removed the letters “2010” and

substituted it with a “happy face” on the soccer ball.

The municipality had yet to come back to him on whether this would


“I’m waiting for the next onslaught,” he said.

Van Heerden was surprised at the sudden “harassment”, as the soccer

ball had been in the window since October last year.

Furthermore, he had lost much business because of road works in the

vicinity of his restaurant since January, which had only been completed some

three weeks ago.

He said he now had to play “catch-up” to try to make up for


About a week ago, he was also ordered to remove a South African

flag with the flags of countries competing around the edges, which he did.

However, he did not understand why he had to do this because the flags were

being sold on he streets.


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