Retailers net a boom

2010-06-12 13:31

Sales of World Cup merchandise have been a profit-pulling means for

leading retailers.

And the stores – which include Pick n Pay, Shoprite and Woolworths

– expect more ­profits as soccer fans are bound to continue scooping up

promotional gear.

Items such as vuvuzelas, T-shirts, flags and scarves are reportedly

selling like hot cakes in all branches of the stores across the ­country.

Pick n Pay recorded sales of Bafana ­T-shirts in excess of

R5?million in the run-up to the international event.

Even on the eve of the kick-off, sales were excellent.

Pick n Pay spokesperson Dani Isaacs said sales were improving

daily: “Our stock ­comprises traditional soccer gear. ­Bestsellers are soccer

balls and Bafana ­T-shirts.”

Shoprite was a bit reluctant to reveal ­details of profits but said

it expected to win additional trade from overseas soccer ­spectators who will be

visiting holiday ­destinations across the country and ­neighbouring


Brian Weyers, corporate marketing ­director for the retail group

which also ­represents Checkers, said a sharp increase in demand from the

hospitality sector may leave the wholesale industry with short-term supply


And Shoprite, with its well-established central distribution system

and storage ­capacity for dry and fresh produce, is well placed to handle these


Weyers said: “Retailers will not be primary beneficiaries of this

historic event.

“But the Shoprite Group does expect ­supermarkets in its business

to gain from consumer needs created by the spectacle.”

Shoprite has sold out its first consignment of soccer-themed


The second consignment, which reached stores at the end of last

month, is selling out fast.

Weyers said: “Supporter gear such as ­T-shirts, vuvuzelas and balls

are obviously very popular.”

Brett Kaplan, divisional director at ­Woolworths ­clothing, said

interest in World Cup-related products has been buoyed by the energy around the

tournament, ticket sales, Football Fridays and other initiatives.

Kaplan said that as a passionately South African retailer,

Woolworths shares the ­nation’s excitement about the historic ­sporting


He noted that “the majority of our World Cup products are

exclusively designed for Woolworths”.

In addition to T-shirts, jackets and caps, Woolworths was selling

other interesting ­accessories such as beaded vuvuzelas, face-paint kits and

chocolate soccer balls.


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