Royal wedding drives record traffic at Yahoo! web pages

2011-05-03 09:10

San Francisco – Yahoo! yesterday said that online interest in the royal wedding led to record high traffic at its websites.

Preliminary figures released by the California-based Internet pioneer indicated that it handled a record-setting 50 000 requests per second for wedding-related content.

Requests-per-second peaked at 33 000 after the recent earthquake and tsunami in Japan and topped out at approximately 40 000 after word broke of US military forces killing 9/11 mastermind Osama bin Laden in Pakistan on Sunday.

Yahoo! served up 400 million page views on Friday, when Prince William married his bride Catherine.

There were reportedly 27 million video streams and 2.6 million live video streams at Yahoo! web pages on Friday.

Skyrocketing online interest in Prince William’s wedding had prompted Yahoo! to launch websites spotlighting the April 29 ceremony at Westminster Abbey.

Versions of websites were tailored for 10 countries, including Britain, France, and the United States.

Yahoo! released the figures on the same day it announced that it hired Jai Singh away from the Huffington Post to be editor-in-chief of its Media Network.
Singh was considered a top editor at news website Huffington Post.

“Jai’s appointment comes on the heels of one of the most event-filled news weeks in Yahoo! history, which underscores the importance of our editorial operations,” said Media Network head Mickie Rosen.

Singh was in charge of day-to-day news management at the Huffington Post. He is to begin at Yahoo! at the end of May.

Sunnyvale, California-based Yahoo! has been reinventing itself as a digital media company after being eclipsed by Google in the online search market.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.