SA has bad image overseas: study

2009-10-21 08:45

SOUTH Africa scored 44% in an international study rating the

reputation of countries among foreigners, Sake24 reported today.

The study by the Reputation Institution found that the rest of the

world perceived South Africa to have a “poor and vulnerable” reputation.

The only countries out of 34 nations that fared worse than South

Africa – which was ranked 30 – were South Korea, China, Russia and the


The best-ranked nations were Switzerland and Canada.

“A good reputation builds political diplomacy and lures tourists

and international investment,” said Heather Robinson, manager of the Reputation

Institute in South Africa.

South Africans did not rate their own country high either, with the

country ranked by its own citizens 33rd out of 34 places.

The only citizens who thought worse of their own country than South

Africans were the Japanese.

Australians and Canadians ranked their own countries to be the


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