Safa boss Sedibe between the posts

2010-02-21 10:14

What is the current financial situation of Safa?
Following reports of a “cash crisis” within Safa, I immediately addressed a letter to our employees assuring them their salaries would be paid. I also addressed a letter to all our partners to give them similar assurances. I then proceeded to appoint a team of experts to assist us in our revenue collection efforts.

I am pleased to report that all monies outstanding were paid in full. As you are no doubt aware, Safa was hit by the consequences of the global economic melt-down which saw delays in payments to the association, but we have worked with our partners to reverse the trend and we have collected enough money to meet our obligations.

When the previous CEO, Raymond Hack, left, he is on record as saying he was leaving the ­organisation in a healthy ­financial state. Did you find this to be the case when you took over?
Raymond Hack reported that Safa had a profit and I think it is important for us not to confuse profitability and cash flows. Cash flow refers to money in the bank while profitability does not mean the same thing.

In order for any business to pay its debts you need money in the bank, and when I joined Safa I found serious liquidity issues within the association.

According to the last annual report, Safa reported a profit of R32 million.

Is this a fact? How has the money been utilised?
Perhaps you want to ask Mr Hack for more information, but what I do know is Safa has built up a healthy asset base such as Safa House and other interests which, if and when realised, would immediately translate into cash.

Please refer to our annual financial report for more information.

Is it true that Bafana Bafana players who represented the country on January 27 against Zimbabwe have still not been paid?
I have instructed the finance director to pay the players and as far as I know, the payments are either on the system or should have been made by now.

Has the base camp in Esselen Park been secured for Bafana Bafana’s camp starting in May?
As you are no doubt aware, our senior national team was the first team in the world to qualify for the World Cup and yet no steps were taken to confirm the selection of a team base camp until last month, and so I have advised the organising committee and Fifa of our decision to select Esselen Park as our team base camp and await feedback on the finalisation of the contracts.

I can assure you we will leave no stone unturned to make sure that nothing disrupts the preparations.

How much will the camp cost Safa and who will pay?
To prepare a team for any camp costs money and we remain indebted to our commercial partners for their sponsorship commitments. The costs for the camp run into millions.

Is it true that there are moves to have the team camp moved to either Durban or Pietermaritzburg?
I am not aware of any plans to move the team base camp to either Durban or Pietermaritzburg.
As a matter of fact, I find the suggestion preposterous and nothing short of an attempt to create instability within the team. There is therefore no truth in the statement.

Has the budget for the trips to Brazil and Germany been ­approved and if so, how much will it cost Safa?
We are busy finalising negotiations with a number of entities to ensure that we achieve some cost savings in a number of areas.

Who will carry the costs for the international friendly match between Bafana Bafana and Namibia in eThekwini (Durban) on March 3?
This match will follow the same process as with all other friendly matches.

Is it true that you told staff members at a staff meeting two weeks ago that they will have to be re-interviewed by Fifa experts for the jobs they currently hold following the recent staff audit?
You will recall from the Robben Island Declaration that we agreed as an association to conduct an organisation review, and as part of that exercise Fifa has appointed a team of experts and consultants to review a number of areas within the association and also interview stakeholders such as yourself.

All I told staff is that they should be aware of the visit from Fifa and also to be on standby in case they are required to be interviewed.

The focus of the review is on various areas such as controls within the association and also to ensure that Safa is run in a professional manner.

The ultimate objective of the exercise is to emerge with a much more focused association that functions better and delivers on its mandate.

All future plans involving the association will be informed by the outcome of the review process.
In other words, this is a review of the entire organisation and has nothing to do with individual positions within the organisation.

The review will include the president, vice-presidents, members of the NEC, media practitioners and several other industry stakeholders.

It is therefore a broad spectrum of people who will be interviewed and not merely members of staff.

What is the position with the Protea emblem? Are jerseys going to be distributed with it or will fans have to buy it separately? Actually, who must carry the cost for the Protea emblem?
I think it is fair to say that we need to close the debate on the issue of the Protea on the jersey of the senior national team. We have consulted on the matter and it makes sense to emerge with a plan that makes sense and avoids confusion in the minds of the public.

Our detailed programme of action will be unveiled soon.

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