Scene City: Cruising the hipster vibe in Jozi

2012-09-22 09:13

Supremebeing enters the funky and rebellious designer market liked by the ‘deep’ and young.

Looking at this “hipster” fashion that’s now the trend with the young set of Joburg and Cape Town, I feel I’ve become quite conservative in my attire.

On Thursday evening, I donned my statement sky-high heels for the store launch of clothing brand Supremebeing in Rosebank, Joburg.

Bizarrely, the launch was held on the other side of the city, in Newtown.

The first thing I noticed was that other guests were in sneakers and flats.

Even model Lerato Moloi looked casual in a pair of sneakers, black jeans, a black T-shirt, all topped off with geek glasses.

The rest of the guests were a riot of print on prints, basketball caps, turbans and strange hair styles – all in an effort to look as funky and rebellious as possible.

Unfortunately, many just looked like they’re trying too hard.

I spotted comedian Loyiso Gola – although it’s hard not to since he towers over the entire planet.

He was rolling with his goofy brother Lazola.

5FM jock Milkshake needs to share his eating plan with fellow DJs and Big Nuz.

In the past year, he has shed a lot of weight and now even pulls off trendy clothes.

“I don’t gym, I just eat the right kind of food,” he says.

One person who could use that diet plan is J-Something from award-winning band MiCasa.

The band, which is dressed by Supremebeing, performed after rising hip-hop crew Reason.

Other entertainers included DJs Raiko, Fanatic, Dirty Paraffin, Skelemton, Mr Mon, Whitey D’vine and the Cable Stealing Gypsies.

Yes, they’re also on that hipster vibe.

My high heels didn’t stand a chance against such an enthusiastic crowd who consider themselves “deep” enough to enjoy some drum and bass music.

I made a hasty exit after allowing a decent period to pass.

» Follow me on Twitter @Mokgads

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