Semi-Soet adds sugar to SA box office

2012-02-27 12:39

Afrikaans romantic comedy Semi-Soet has made more than R1.3 million at the box office on its opening weekend.

The film was released at 65 cinemas nationwide and seen by more than 41 000 people on its opening weekend.

It also managed to hold onto the number 2 position on the industry Top 10.

The film tells the story of workaholic Jaci van Jaarsveld, who will go to any lengths to protect the advertising agency for which she works from being bought and dismantled by a ruthless businessman known as “The Jackal”.

A huge contract to market a prestigious wine farm internationally will help save the agency, but winning this contract is no simple matter.

‘Uplifting entertainment’
Jaci needs to convince the owner that she believes in family values and commitment. She persuades a drop-dead gorgeous man who she finds standing outside a modelling agency to be her fiancée for the day.

But when the client insists that she and her bogus fiancée spend the weekend at the estate to better understand the business and his requirements, things get complicated and her plan starts to unravel with hilarious consequences.

“Semi-Soet is light, uplifting entertainment,” says Helen Kuun, CEO of Indigenous Film Distribution.

“It’s uniquely South African, and brings the wine lands of the Cape and the city of Johannesburg to life. It also has some excellent Afrikaans word play that audiences just love. We are really happy with its performance. This indicates just how ready South Africans are for home-grown rom-coms.”

Director Anel Alexander says film is her passion, but that it’s also a business.

“We wanted to make an Afrikaans romantic comedy in which the humour and the characters are intelligent, aspirational and sexy. The result is a slick, fun film with a great cast and excellent production values. We’ve released it just in time for Valentine’s Day and have high hopes for its ongoing performance at the box office.”

The film stars amongst others; Anel Alexander (Discreet, 7de Laan, Binnelanders), Nico Panagio (Die Storie van Susanna van Biljon, Survivor) and Diaan Lawrenson (7de Laan, Stander).

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