Swearing newsreader becomes overnight celebrity

2011-10-04 13:21

Former newsreader Mark Esterhuysen has become an overnight celebrity on social networks after swearing on the air, a media monitoring company said today.

At least 4 197 people were following Esterhuysen on his Twitter account, Ornico Group said in a statement.

His on-air broadcast posted to Twitter had amassed about 128 500 views in just a week, Eyewitness News fired Esterhuysen last Tuesday after he swore 13 times during a 1am broadcast and promoted his blog, Twitter and Facebook feeds during a news bulletin.

In the broadcast, Esterhusyen purportedly said: “f*** racism, f*** the pigs who killed Andries Tatane, f*** the AWB, f*** racism. We are all wild animals here, meant to live free. f*** capitalism, f*** fascism. f*** this f***ing wage slavery shit. f*** domestication, f*** Julius Malema, f*** the state. f*** the petrol economic growth on a finite planet.”

Online sites were abuzz with activity following the broadcast, including video-uploading site YouTube. About 67 300 people had listened to a recording of Esterhuysen’s rant on the site.

Ornico Group chief executive Oresti Patricios said Esterhuysen’s newfound popularity was the result of a viral effect on social networks, where the news had become an online talking point.

“The short form social media has become the world’s top agenda-setting social media, largely because Twitter is so heavily populated by editors, journalists, news and other media organisations.”

In total, about 212 online articles had been written about Esterhuysen by local and international media.

Since his dismissal, Esterhuysen has mostly been silent on social networks.

The only exceptions were a statement he released on his blog site and a Twitter comment that life was better without his radio job.

On his Twitter account he said: “Life is so much more fun when you’re not a wage slave for a corporation.”

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