The celebrity designer: Ephraim Molingoana of Ephymol

2012-03-23 15:00

In social circles, designer Molingoana is one of the best-dressed men.

He carries his tailored sleek suits and shirts with effortless style and pizzazz. One thing you can’t argue with this model turned fashion designer is menswear, which for the past decade has been his forte.

“I have a new nickname ekasi. They call me Milano because of the way I dress. I look like I’m going to Milan Fashion Week,” he laughs.

Talking about his passion, Molingoana credits his mother.

“I was mostly inspired by my mother, but my travels all over the world fuelled my passion for dressing well after being exposed to menswear designers.”

After graduating from the AAA School of Advertising, he realised that his heart was no longer in it; it was in modelling.

After a successful career in front of the cameras, even becoming the first face of Diesel in South Africa, he was advised by SA Fashion Week founder Lucilla Booyzen and trend forecaster Dion Chang to start his own label.

“I realised it was a great idea because at that point, I was already styling a few celebrities, such as Brenda Fassie and Lebo Mathosa. I’m proud to see some of my final product in the sleek style Mandoza has today,” the designer says.

In 2002, Molingoana launched Ephymol at SA Fashion Week. He started with womenswear, but gradually gravitated to menswear.

“There were very few menswear designers when I started and I realised that this was something that had been lacking in the industry,” he says. Molingoana adds that his passion for menswear stems from the belief that men are like rough diamonds that need polishing.

“Some menswear designers seem to think you have to push the envelope to make it. Unfortunately, the local market is not there yet. Currently, the market is too fragmented for us to make garments like skirts. That’s the stuff that ends up decorating a mannequin in a studio,” he says.

He believes the bottom line is to focus on making your business a success by giving men what they want.

“Dressing men in South Africa is a real challenge. You have to introduce everything to them – from the fabric, to colours and cuts. I love it when I turn sceptics into fashionistas.”

Molingoana believes a large section of the market is still untapped.

“Men like dressing up to events. They are conscious about how they look and dress. Our musicians have come a long way from performing and shooting CD sleeves wearing freebie T-shirts. They, along with many other men, have now realised that image counts.”

Spring/Summer Collection
Molingoana will be introducing tone-on-tone, two-tone, patchwork, 3D shirt designs and colour as some of the elements. This will make his collection worth watching.

» Watch the Ephymol show at SA Fashion Week next Sunday at 9.30pm
» Seven would like to thank the Melrose Arch Hotel

» Tell us what you think: Leave your comment below or comment on our Facebook page or on Twitter @City_Press
» Did you know? City Press has an iPad app. Find us in the app store

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.