The first black emoticon

2014-05-11 15:00

Like most things in life, including Barbie dolls, cartoons and avatars, emoticons generally take on a pale hue.

Despite the fact that 253?million people in Africa have cellphones, there has never been a black emoticon. But that might finally be changing, thanks to Oju – the first Afro-centric emoticon.

Oju, meaning “faces” in Nigeria’s Yoruba language, is created by ­­ Mi-Fone, an African cellphone brand. And we are in love! There’s a grinning guy with a beanie, an Afroed soul sister, an Urkel-type nerd (or is that a blipster?) and a mama with a doek.

There’s even a Mr T and a guy wearing Kanye West glasses. Just got your hurrr done? There’s a big-hair Oju for that too.

The faces can be shared on WhatsApp, Facebook, Twitter, Skype and most social networking sites.

What’s even cooler is that a portion of all generated licensing fees will be given to the Mi-Oju Children’s Foundation, which seeks to educate kids through digital means.

You can download a set of Ojus at the Google Play store for free.

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