The meaning of Malema

2009-12-28 09:05


SOME time in 2007 a group of ­global fund managers came to town.

Along with an editor of a major financial publication, I was asked to speak to


Even then, well ahead of the cataclysmic Polokwane conference of

the governing African National Congress, it was pretty clear that Jacob Zuma

would become president in 2009.

He was the genie for our Gini problem: my personal interest is in

the Gini coefficient, the measure of inequality in which we rank an

unconscionable first.

My work is to foreshadow the impact of such crude inequality on our

country, and I felt that the South Africa stuck at the bottom of the pile found

hope in the figure of Zuma.

The editor rose, gripped the back of his chair and in a plummy

Anglo accent said: “Come now, Ferial. Surely not. Jacob Zuma won’t become


He then regaled the moneyed men and women with stories about how a

strategic and dynamic organisation like the ANC would never let a man like Zuma

become president.

I hope his bosses bought him a new crystal ball. I tell the story

not to show I was right, but because there is a similar denialism about the

land, a similar narrative about ANC Youth League president Julius Malema.

I do believe that he will become Limpopo premier in 2014 and then

take a stab at the presidency come 2019 – that’s the date our political team

puts on it, at any rate.

I think it may be sooner. And he stands a bloody good

chance of getting it if he doesn’t self-destruct.

At a news conference last week Malema said he represented the poor

black youth of South Africa. The subtext was that he didn’t care a lot for what

the punditocracy, the literati and the middle classes say.

He’s right: the middle classes will not make Malema nor be

particularly influential over the future of our country.
There are too few of us

and many of us exist in a bubble of Ayobaness, comfortable in the myth of a

shared prosperity and drunk in our rainbow haze, blind to the walls of want that

rise high around us.

The Gini coefficient divides us into two South Africas: one that

tweets on the best technology and one that does not eat.

Over seven in 10 of the country’s jobless army are young black

people under 34 years old. Dig deeper and you’ll find that one in two are under

24 years old.

If the numbers are right (and we should all pray they are not) this

army will get larger and stronger.

Literacy and numeracy as well as maths

proficiency are going down among the youth while the only jobs being created are

in services and other areas that require high skills.

Its soldiers are being

systematically locked out of the other South ­Africa. Their lives are without many horizons of hope and the messianic,

rhetorical politics of Malema is like manna from heaven. In this army, Malema is

The Generalissimo.

Yet Malema also fits comfortably into the South Africa that tweets,

with his penchant for Carducci, Sandhurst and Range Rovers. His is a life of

fast women and faster cars. Mzansi fo sho!

A canny maestro of brand-building, he

has played the media like a master puppeteer this year: never out of the

headlines, never more than a foot away from the front page. His hangers-on in

the youth league issue media statements on his behalf almost every day and we in

the media lap it up.

Some of my old-fashioned colleagues who do not see the waning

influence of the media on big politics say we should ignore Malema and he will

go away. He won’t. But the headlines feed his ego and he needs the media to

build an image beyond his base of Limpopo.

It’s this constituency he rallies nearly every weekend and in which

he gave out food parcels this week. His philanthropy has been noted by President

Jacob Zuma, who has anointed him twice as a future leader. Zuma recognises the

pea in his pod.

Both are populists; both have ­advanced to power through the poor

majority. They know where the future lies – and Malema has a vision of himself

as that future.

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.