The more you give, the more you get

2010-06-18 10:59

The entertainment industry is a luxury that is

necessary, regardless of circumstance.

The different elements of this industry

inspire, entertain, guide and help us forget – even if for a moment – our trials

and tribulations.

We escape through music, film, literature and dance. Within them,

we find the impetus to wake up every day.

Just as they feed us, we feed them with our lives, souls and

actions. They are us and we are them, just at different stages of our respective


I recently attended a press conference where Alicia Keys was

speaking about the initiatives the organisation she co-founded, Keep A Child

Alive, is involved in, as well as the ­Africa against Aids campaign it launched

for the World Cup.

I was struck by how genuine and compassionate she is. The music has

given her a platform, a voice, and she has recognised that power – using it to

give help and a voice to those who are in need.

Philanthropy among people within the public/entertainment sphere

seems to be an exception rather than the rule.

This could be because not all these figures feel the need to

publicise what they do. Keys ­uses her public persona to draw attention and

funds, but she is also doing something to help.

Within our own society, there are a few individuals like DJs Sbu

andFresh who are very public about their contribution to society. They use their

­access to the media to highlight the plight of others while contributing from

their own pockets.

Other artists don’t go public with their contributions. I remember

Lebo Mathosa used to provide hands-on assistance to various organisations but

felt they would be better served by her not drawing attention to it. I do hope

there are more people ­using this approach.

Many young musicians and ­actors achieve levels of success

unthought-of by their parents, but become reckless and squander the equivalent

of a family’s month worth of groceries on a night at the club.

There’s nothing wrong with doing what gives you pleasure, but try

and think beyond it.

If each one of us contributes in whatever way we can, we all


What you pay forward today will always come back tenfold. It really

is that simple.

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