Tlale steps into shoe zone

2009-11-07 13:33

SOUTH African designer David Tlale’s star keeps rising.

He is currently preparing to launch his signature shoe collection in partnership with global shoe brand Luella this summer.

The first hints of the partnership were seen on the Arise Cape Town Fashion Week catwalk in August where Tlale debuted his shoe collection along with his spring/summer 2009/10 clothing collection.

The Limited Edition David Tlale Collection from Luella will hit stores next month and will feature a variety of shoes like ­gladiator sandals and cage leather platforms to bejewelled satin peep-toes.

Those who’ve had a glimpse of the six styles in the range are already raving about it, including Metro FM DJ Unathi Nkayi. “I just love the fact that he’s catered for all women, and shoes are everything to a woman,” says Nkayi.

“The partnership with Luella came at a right time when I was looking for something that would complement the garments we design. Luella understands what the DT brand is about and, together, we came up with a daring collection that is sure going to turn heads,” says Tlale.

According to Luella’s marketing manager Nicky Mitchell-Coyles, they decided to partner with Tlale after seeing the garments he made to complement their 2009 shoe collection for their catalogue. “Right away we saw the fit between our two brands and looked to take the relationship further,” says Mitchell-Coyles.

Tlale follows in the footsteps of ­another local Cape Town-based designer, Craig Port, who also recently collaborated with Watson Shoes for a men’s shoe line called Craig Port Shoes by Watson.

According to a recent Reuters article, most international luxury goods companies have been hammered by the recession, but accessories sales have been relatively resilient as consumers use them to recycled their wardrobes.

Trend Analyst of Flux Trends, ­Dion Chang, says that although local designers have never managed to crack the local market in designer shoes , he believes the two designers are making the right move.

“If these two brands are cleverly pitched and priced according to the current financial economy, there’s a huge possibility that they will be very successful,” he adds.

SOUTH African designer David Tlale’s star keeps rising as he prepares to launch his signature shoe collection in partnership with global shoe brand Luella this summer.

The first hints of the partnership were seen on the Arise Cape Town Fashion Week catwalk in August where Tlale debuted his shoe collection along with his Spring/Summer 2009/10 clothing collection.

The Limited Edition David Tlale Collection from Luella will hit stores next month and will feature a variety of shoes ranging from gladiator sandals and cage leather platforms to bejewelled satin peep-toes.

Those who’ve had a glimpse of the six styles in the range are already raving about it, including Metro FM DJ Unathi Nkayi. “I just love the fact that he’s catered for all women, and shoes are everything to a woman,” says Nkayi.

“The partnership with Luella came at a right time when I was looking for something that would complement the garments we design. Luella understands what the DT brand is about and, together, we came up with a daring collection that is sure going to turn heads,” says Tlale.

According to Luella’s marketing manager Nicky Mitchell-Coyles, they decided to partner with Tlale after seeing the garments he made to complement their 2009 shoe collection for their catalogue. “Right away we saw the fit between our two brands and looked to take the relationship further,” says Mitchell-Coyles.

Tlale follows in the footsteps of another local Cape Town-based designer, Craig Port, who also recently collaborated with Watson Shoes for a men’s shoe line called Craig Port Shoes by Watson.

According to a recent Reuters article, most international luxury goods companies have been hammered by the recession, but accessories sales have been relatively resilient as consumers use them to recycled their wardrobes.

Trend Analyst of Flux Trends, Dion Chang, says that although local designers have never managed to crack the local market in designer shoes , he believes the two designers are making the right move as there is a need for locally produced goods.

“If these two brands are cleverly pitched and priced according to the current financial economy, there’s a huge possibility that they will be very successful,” he adds.

The prices for Tlale’s shoes range from R999 to R1599 – which is a whole lot gentler on the pocket than a pair of Jimmy Choos which sell for around R12 000.


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