‘When we talk about tourism, we often talk about policies, statistics and objectives. Tourism is much more than that. Tourism is about people. The magic ingredient that differentiates tourism from every other economic sector is people,” said Tourism Minister Marthinus van Schalkwyk, who this week opened Africa’s biggest travel and tourism trade show, Indaba 2011. We know that the tourism business environment is still a difficult one and that tourism spend and tourists’ length of stay has remained flat, but we’re in this for the long haul and if we are to meet our targets, working together as a cohesive, strong sector is the only way we will have a chance of doing so.