Traders score with Bafana

2010-06-19 14:08

Popular hang-out spots in and around Johannesburg townships, unlike

their counterparts in the suburbs, have more reason to hope that Bafana Bafana

win their ­final group stage game and qualify for the knock-out round on

Tuesday.

In the likely event that Bafana fail to score a significant win

against France, it would bring an abrupt end to a period of higher revenue and

profits that they have thus far enjoyed on the two days that Bafana have

played.

More fans appear to go to hang-out spots when the national team

plays, compared to other World Cup days.

Panyaza Mcineka, who runs Panyaza Chisa Nyama in White City,

Soweto, says his business will score big if South Africa ­is victorious.

“Every time Bafana Bafana play, my business gets 40% more customers

compared to peak days such as Fridays,” says Mcineka.

He says apart from the locals, his business has enjoyed support

from Portuguese tourists.

Laly Vilakazi, who runs Joe’s Butchery in Alexandra, said his chisa

nyama was also busier ­during the Bafana games.

When City Press visited the joint on a cold Tuesday evening, we

found only a handful of ­patrons braving the weather to watch Ivory Coast take

on ­Portugal.

“During the opening match, our premises were packed. Many tourists

then booked their food and drinks for Bafana’s Wednesday game,” says

Vilakazi.

She says business increased by 40% on the first day of the World

Cup.

Bafana’s performance is also having an impact at Caprivi in

Tembisa.

Caprivi managing director Hlogi Makau says his eatery ­targets the

upper-middle class youth. Makau installed a big-screen television especially for

the World Cup.

“It is important that Bafana do well in their game because 70% of

my customers are locals who fill up this place when our national soccer team

plays,” says Makau.

Even the Brazil vs North Korea game failed to lure ­locals out of

their homes to go to Caprivi.

The cold winter months usually freeze business for these operators.

This year they are basking in the opportunity presented by the

World Cup.

In contrast, every World Cup day is good for eateries operating in

the suburbs.

Manager of Capello’s in Newtown Charlie Chalale says the number of

customers has increased by 60% since the World Cup started.

“The patrons usually fill up the restaurant two hours before

­soccer games and stay for another two hours after that,” says Chalale.

Most of the fans who come to Capello’s, located opposite a fanpark,

are foreigners.

One of the customers, Arthur Smith – an American living in Sandton

for the duration of the World Cup – says he prefers to hang out at Capello’s

because there is a variety of people he can hook up with and it is cheaper than

going to Soweto.

“Meter taxis in South Africa are more expensive than in America.

“Travelling to destinations that are far can easily empty my

pockets,” says Smith, adding that he has budgeted to spend R7 500 during his

visit.

Latte Licious, a restaurant on Mandela Square, Sandton, was also a

hive of activity as foreigners kept on filling up the eatery to watch soccer

matches on their television sets.

Savva Salamousas, the owner of Latte Licious, says the restaurant

is busier than the similar one he owns in Eastgate Mall.

“Business has increased by more than 30%, and 80% of our customers

are foreigners,” says Salamousas.

He says the restaurant is packed from morning until it closes at

10pm.

Costa Rican tourist Fernandos Quiros says he enjoys spending his

time at Latte Licious ­because breakfast is cheaper than that which is offered

by the hotel he is staying in.

Quiros, who is in the country for 17 days, says

he has set aside R75?000 to spend.

“I don’t mind spending my money here because South ­Africans are

friendly people and they have made me feel at home,” he explains.

Hazel Ndebele, manager of Primi Piatti at Melrose Arch, says her

business is serving ­double the number of customers it served ­before the World

Cup.

The restaurant is marketing ­itself as the official eatery for

Brazilian fans.

Our finding is in line with the paper released by auditing firm

Deloitte Touche Tohmatsu on Thursday.

Lwazi Bam, managing director of Deloitte Southern Africa’s public

sector industry unit, says: “Infrastructure shortfalls have contributed to keep

underdeveloped areas from realising the full economic potential of the World

Cup.”

Bam says some suburban ­businesses are ­likely to generate more

revenue as they have a strong technological and ­economic base that could easily

compare to those in ­developed nations.


mpho.sibanyoni@citypress.co.za


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