Twitter hopes to earn money with special deals

2010-07-19 09:56

The popular microblogging service, Twitter, is exploring new

business models.

The newest idea is special deals for Twitter users. The deals would

be financed by companies that use the Twitter account, @earlybird, for

advertising, reported Twitter on its website.

Deals will initially be almost exclusive to American markets. But

over time it’s possible that the deals could be expanded to other regions or

focus on broader categories, such as music or fashion.

Twitter, which lets users send messages up to 140 characters long,

has grown rapidly to more than 12 million users. But the Californian start-up

has had a hard time earning money. Plans for an advertising campaign were met

with sharp resistance from Twitter users.

The solution for this special way of offering deals is designed to

toe the line because it would only focus on users who subscribe to @earlybird.

If the idea proves popular, Twitter could grow into a serious competitor for

special deal services such as Groupon.


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