UK chain sells 40 000 vuvuzelas

2010-06-16 11:57

When UK supermarket group Sainsbury’s announced it would increase

trade with Africa, few thought this meant they would add vuvuzelas to their

product line.

According to a spokesperson for the group, so far they have sold

40 000 vuvuzelas, at £2 (about R22.50) each.

“We figured that it was going to be part of the World Cup given

that it is such a traditional instrument for South Africa,” Thomas Knorpp told


South Africa is the third largest supplier of fruit to Sainsbury’s,

which said it planned to increase trade with Africa by £250 million over the

next five years.

Earlier this year, President Jacob Zuma paid a visit to one of

their shops in Greenwhich while on his state visit to the UK.


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