US shoppers plunge into Black Friday

2010-11-27 11:13

Washington – Tens of millions of US shoppers raced from their homes on Black Friday to take part in the annual US holiday frenzy of lifting the economy.

They chased after $200 (about R1 400) discounts on 117-cm Google TVs and $100 discounts on three pairs of Rockport shoes.

Many left their homes before midnight Thursday with their stomachs still full of Thanksgiving turkey to line up at stores like Sears, which for the first time in its 124-year history opened on the traditional American harvest holiday.

Others rose in the dead of night. Seven thousand people lined up at New York’s iconic flagship Macy’s department store at Herald Square by its 4am opening, 2 000 more shoppers than the year before.

Retailers are expecting 138 million recession-weary Americans – 31% of consumers – to be feeling the winds of economic recovery at their backs and get out shopping.

Last year, Black Friday brought in $18 billion in sales, with about 26% of all consumers participating, according to MasterCard Spending Pulse.

Black Friday, the biggest retailing day of the year, kicked off a holiday shopping season expected to bring in $447 billion by Christmas, the National Retail Federation projected.

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