Vodacom launches ‘easy-to-use’ music streaming service

2014-10-09 11:53

Mobile giant Vodacom has launched a music streaming service for its subscribers.

The company announced today that it agreed to an exclusive partnership with Deezer, which boasts a 35-million song music library.

Vodacom will be giving 17 million active data customers one month’s free subscription to the full Premium+ service.

Rival MTN entered into a deal with music streaming service Simfy Africa in June this year as the competition to push more data usage on consumers continues.

“With Deezer’s mix of local and international artists, we’re changing the way that South Africans experience music,” said Phil Patel, Vodacom’s chief commercial officer.

“The real benefit behind the Deezer service is its ease of use. By simply registering and downloading the Deezer app, one has immediate access to South Africa’s largest digital music library. Importantly, music can be streamed over multiple devices – no more side loading or fiddling around with album covers.”

However normal data charges will apply. The one-month free offer is available from today.

“It’s a big move to give millions of customers free access, but music streaming has yet to take off in South Africa the same way it has in other countries,” said Patel.

“We think that once people see how easy and convenient music streaming is with Deezer, that they won’t look back,”

Once the free subscription is completed, the service will be billed at about R60 a month, or customers can choose to cancel the service at no cost.

“For less than the price of a single CD per month, you’ll be able to access 35 million tracks whenever and wherever you want. By sharing playlists and favourite artists with friends, it’s simple to find music that you’ll love and easy to keep up with the latest artists,” said Patel.

“On top of this, with Deezer’s offline mode all synced music can be played even if there is no data connection.”

Patel added: “Worldwide, the trend is moving away from ownership towards access. With Deezer, we’re bringing one of the best music services globally to South Africa and I’m convinced this will change the way we enjoy music.”

In the near future Deezer will be included as a value-added service in some Vodacom packages as well as being bundled with data.

Deezer’s chief business development officer, Clément Cezard, said: “We are delighted to partner with Vodacom in what is arguably one of the most exciting music markets in mobile usage. By offering our Deezer app to the millions of Vodacom customers in South Africa, they will be able to enjoy local and international music – all at a touch of a button.”

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