What I know for sure because of Oprah: Jane Raphaely

2011-05-28 14:22

The first lesson Oprah taught me was about magazines. She was already the most influential person in media because of her show and book club.

But when she took the decision to launch her own magazine, she reaffirmed the unique place magazines hold in the hearts and minds of their readers.

She spelt out what a magazine could do that television could not. O, The Oprah Magazine was different and separate from her show.

She reinvented the genre. As a publisher and editor, I will always be grateful to her for this.

The second lesson I learnt was that though the medium is indeed the message, authentic change for the better will only come about when you have a real leader leading the charge.

At one stage Oprah was unique in her confident leadership and countless calls for action and change.

Now there are battalions of men and women following her lead.

The latest development in her life, her OWN network, not only gives her an all-embracing and much larger canvas, but creates a wealth of new material and content for her magazines.

Oprah has reinvented not only herself, but what we need to know now and how we want to receive that knowledge.

Yet again, she is the message.

» Raphaely is chairperson of Associated Magazines

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